Jeanette is an expert communications leader with a proven track record for delivering strategic counsel and innovative solutions that have enhanced and protected leading brands throughout her 20+ year career. She has exceptional expertise as a trusted advisor, having counselled executives in many demanding situations and balances having tough conversations with sound business acumen.
Before launching Jones Communications Inc. in 2017, Jeanette led communications at McDonald’s Restaurants of Canada Limited as Director of National Communications/External Communications & Social Media. In these key advisor roles, Jeanette oversaw all aspects of communications from the development of high impact brand building strategies, corporate communications, influencer engagement and issues management.
Jeanette’s team and PR agency, Weber Shandwick, were consistently recognized for their industry-leading communications initiatives, winning a total of 19 industry awards, including two prestigious international IABC Gold Quills and one Canadian Public Relations Society Brand Development Campaign of the Year.
Previously, Jeanette was Vice President of Communication at Maple Leaf Foods where she oversaw internal and external communications, including employee and stakeholder relations, change communications, issues and crisis management and marketing communications.
She provided strategic communications counsel to leadership and management teams on transformational intitiatives and played an integral role in managing the company’s response to the Listeriosis crisis in 2008. This also included the recovery efforts to re-establish credibility and confidence in the Maple Leaf brand.
Jeanette also worked with two leading public relations agencies where she managed programs for some of the world’s largest and most respected brands, including Air New Zealand, Bata Shoes, Citibank, Club Med, Deloitte, Ford Canada, Franklin Templeton Investments and Rogers Wireless. She also worked client side with Polaroid Canada and Hilton International.
Born and raised in Melbourne, Australia, Jeanette now lives in Toronto with her husband and her dog, Murphy, who is her faithful companion when she works from home. Having personally project managed her “down to the studs” home renovation, Jeanette remains an addict for all things interior design and lifestyle. She is also an avid traveler and loves to entertain.